ABOUT

THERE’S SOMETHING DEEPLY MOVING ABOUT CAPTURING THE ESSENCE OF SOMEONE’S WORK - THEIR PASSION AND THE STORIES THEY’VE WOVEN INTO WHAT THEY CREATE. THIS REALISATION MOVED ME TOWARD PHOTOGRAPHY AND ART DIRECTION AS A CAREER.

MY BACKGROUND WORKING IN ARCHITECTURE AND INTERIOR DESIGN STUDIOS TAUGHT ME THE ART OF SIMPLICITY; LESS IS MORE.

I INTUITIVELY USE IMAGES TO DISTIL IDEAS DOWN TO THEIR PUREST FORM. I’M DYSLEXIC. FOR ME, PHOTOGRAPHY IS A WAY TO COMMUNICATE WITH CLARITY, BEYOND LANGUAGE.

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PHILOSOPHY

REDUCTION; SIMPLICITY; CURATION.

TO DISTIL.

THE INTERNET IS A NOISY, CLUSTERFUCK. A RESTLESS, ALGORITHM-FUELED CARNIVAL WE’RE ALL PERFORMING IN.

MY STUDIO IS A SAFE SPACE TO CUT THROUGH THE NOISE AND FIGURE OUT HOW YOU’D LIKE TO SHOW UP IN THE WORLD. LIKE A VISUAL DETOX; MARIE KONDO FOR YOUR PERSONAL BRAND - A PLACE TO STRIP BACK ANY EXCESS AND TAP INTO SOMETHING DEEPER.

LET YOUR VISUAL VOICE DO THE TALKING FOR YOU - SO YOUR VIBE CAN ATTRACT YOUR TRIBE, AND YOUR COMMUNITY CAN EASILY FIND YOU.

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“…Less, but better, because it concentrates on the essential aspects,  and the products are not burdened with non-essentials. Back to purity, back to simplicity.”

“…Less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.”

― Dieter Rams, Less but Better

“…Less, but better, because it concentrates on the essential aspects,  and the products are not burdened with non-essentials. Back to purity, back to simplicity.”